About the Summit
eleven years of salons that run on numbers
Celebrating its 11th year, Data-Driven Salon Summit brings together forward-thinking owners and managers from salons, spas, barbershops and nail salons for an immersive experience built around one goal: turning insights into action. Through real-world education, peer conversations and hands-on learning, attendees discover how to use their numbers, technology and resources to make smarter business decisions and build stronger, more successful businesses.
- Edition
- DDSS 2027
- Dates
- May 15–17
- City
- San Diego, CA
- Host hotel
- The Westin San Diego Gaslamp Quarter
Opening day, in ninety seconds
The room filling up, the first sessions, the floor between them — shot at the last edition.
Filmed by Nick Minton
Content centers on five power metrics
- 01AVG
Average Ticket
Illustrative trend
What a guest spends per visit — the fastest lever most owners never pull on purpose.
- 02PRD
Productivity
Illustrative trend
How much of the hours you pay for actually turn into service revenue.
- 03RET
Client Retention
Illustrative trend
The share of guests who come back — and the cost of every one who does not.
- 04CNT
Client Count
Illustrative trend
New names in the chair, tracked well enough to know which channel sent them.
- 05SGP
SGP
Illustrative trend
Percent of service guests purchasing retail — where advice becomes margin.
Benchmarks from the industry’s leading owners
As part of the Summit, you take full advantage of the data resources of SALON TODAY to see how you “stack up” against the most successful salons. Related to this we provide benchmarks and best practices — from the industry’s leading salon owners and experts — to help you drive improvement in retail and service sales, customer service and client retention, staff recruitment and training, marketing and culture development.
We also examine the role of technology in today’s salon, and how different salons are using data, software, and online and social activities to drive their business.
Your numbers tell a story. Learn how to use them to write what’s next.
At DDSS, you won’t just sit back and listen. You’ll dig into the numbers, ideas and strategies that drive successful businesses alongside owners and managers who are navigating many of the same challenges. Walk away with practical insights, fresh ideas and actionable strategies you can put to work when you get home.
Also at the Summit
SALON TODAY 200 celebratory dinner
This landmark salon business competition names and celebrates 200 salons each year for excellence in leadership and management, establishes important benchmarks and creates a forum where owners can share best practices and successful ideas. In addition to the awards program, SALON TODAY selects six special excellence awards — leadership, customer service, team culture, philanthropy, business innovation and education — and shares their success stories from the stage.
